Wednesday, May 17, 2017

Parfum Rare by Jacomo c1985

Parfum Rare by Jacomo: launched in 1985. Created by IFF.




"The concept of something 'rare,' to the French, is something feminine, precious, special," said Tom Burke, vice president of Parfums Jacomo. Advertisements and displays for the perfume featured a series of photographs of 1930s movie stars. "These were rare people that were, in their day, legends. They were the kind of woman who would wear a fragrance such as this."

"The fragrance is described as a chypre - an amber fragrance. The top note - the first scent you perceive, is described as fresh and spicy, with a floral middle note that dries down to an oriental chypre, with santal oil and vetiver, which create an oriental feel," said Burke.

It is a heavier fragrance, that lasts four or five hours, specially designed for the American woman, who demanded that her perfume last for hours without needing to reapply. It was expected to do better in the United States rather than Paris, where it was also launched the same week, because European women preferred lighter fragrances than their American counterparts, who prefer the heavy scents.

Product Marketing for Beauty Industry Retailers & Manufacturers, 1985:
"Jacomo offers Parfum Rare. Parfum Rare, a chypre-oriental fragrance from Parfums Jacomo, will make its U.S. debut September 1. The eight-SKU line will break in Bloomingdale's flagship store in New York and in Robinson's, Los Angeles. Shortly after, the line will be launched in 250 other doors. 

Fragrance Composition:


So what does it smell like? It is classified as a spicy leather chypre-oriental fragrance for women. It begins with a fresh, fruity top, followed by an elegant floral heart, resting on a warm, woody, mossy base.
  • Top notes: bergamot, tagetes, cassie, green note, aldehydes, rosewood
  • Middle notes: tuberose, lily of the valley, ylang ylang, honey, jasmine, cardamom, orris, geranium, cabbage rose, carnation, coriander 
  • Base notes: patchouli, leather, benzoin, styrax, olibanum, musk, oakmoss, amber, sandalwood, vetiver,  labdanum


Product Marketing for Beauty Industry Retailers & Manufacturers, 1985:
"IFF compounded Parfum Rare, which features a base consisting of oakmoss, patchouli, santal oil, vetiver and labdanum. Middle notes of jasmine, geranium, iris, spring rose and coriander give the fragrance its body.  Spicy top notes include rosewood, cardamom and bergamot oil."


Bottles:

Product Marketing for Beauty Industry Retailers & Manufacturers, 1985:
"Parfum Rare is packaged in trapezoidal bottles topped with trapezoidal stoppers.. The crystal perfume bottles were manufactured by Pochet, SGD supplied the glass bottles for the five EDTs. The bottles bear a gold lettered black label, which reinforces the trapezoid theme. The outer carton also bears a goldstamped black tag against a marblelike pattern."



Fate of the Fragrance:


Discontinued, date unknown.

In 1988, a flanker scent called Parfum Rare CÅ“ur de Parfum was released. This too is discontinued.
  • Top notes: cardamom, bergamot
  • Middle notes: carnation, geranium, coriander, orris root, rose
  • Base notes: vetiver, French labdanum, sandalwood, patchouli, oakmoss


CLICK HERE TO FIND PARFUM RARE BY JACOMO

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